Pupp_yawn.04

Regarding Topic 4: AI Route Optimization —— Grab Driver’s Multiplatform Order Acceptance Strategy My roommate and I met a Chinese driver on Grab when we were taking a taxi on our way home after a massage. Perhaps due to the Friday afternoon, there were particularly many cars on the road. While stuck in traffic, we started chatting with the driver. During our chat, we learned how he maximized his income by using multiple taxi-hailing platforms simultaneously. First of all, Google Maps will intelligently plan temporary routes based on the points the driver passes through, and switch between different platforms according to time periods and regions. On rainy days, Lalamove delivery orders are given priority. Sometimes, it is also used to pick up and drop off passengers. Delivering goods and passengers can be carried out simultaneously. Indrive is used to pick up drivers' custom prices during peak traffic jams. Grab is the most commonly used taxi-hailing app. It never lacks passengers ...

Regarding Topic 3: Big Data Analysis —— Marketing on REDNOTE for a beauty salon My roommate and I both felt that our shoulders and arms were very sore recently. While browsing REDNOTE, we found a massage parlor called Bella Wellness Sri Petaling in the recommendations. It's not too far from our home, in Damansara. So, we decided to give it a try. As soon as we arrived at the store, a Chinese-speaking receptionist greeted us. After we registered and showed our reservation information, another staff member led us upstairs. We had to change into the shoes provided by the store at the door. Inside the massage room, we changed into the disposable bath towels provided by the store, which were very clean. According to the staff, they are changed and disinfected after each use. My roommate and I both had full-body essential oil massages. I chose a ginger-scented essential oil, and she chose a rose-scented one. The masseuse had a good sense of the right pressure and maintained a consistent ...

Regarding Topic 2: Analysis of Digital Business Opportunities —— Development Opportunities for YIHETANG in Malaysia While having dinner with friends at C180, we noticed a YIHETANG store (a popular bubble tea chain from China) and decided to go in to buy some drinks. While waiting for our order, we observed a nearby table filled with new products, where someone was conducting taste tests. The person noticed us and struck up a conversation. During our chat, we learned that he was from Wuhan, Hubei, China, and worked as a product development manager for YIHETANG, temporarily assigned to Malaysia. We were delighted to meet a fellow Chinese outside of the usual student community, so we had a great conversation.  He invited us to participate in the new product testing session, and the staff brought out six or seven newly developed drinks from the kitchen, including grape and mango flavors. Among the three of us, each had different preferences — I really liked the grape probioti...

Regarding Topic 1: Understanding of Key Concepts in Digital Business Introduction—— COTTON: ON's Digital Business Operations After class on Thursday, my friend and I went shopping in Kuala Lumpur. We strolled around Sunway Velocity and came across COTTON:ON. I saw a very nice dress and planned to wear it to the concert. When it was time to pay, the salesperson asked me as usual if I was a member of their store. I thought for a moment and realized I wasn't. Since I like their style of clothing, I figured it wouldn't be a bad idea to register as a member because I felt I would visit their store frequently. The salesperson then told me that registration was very simple and I could earn points. They would also send me emails about any promotions or new arrivals in the store. So, I followed the salesperson's instructions and quickly completed the membership registration. I receive emails almost every day, detailing which items are on sale, with discounts of 30%, or seasonal ...

Hello everyone, this week I will start learning digital business. At first, I thought this course would only briefly introduce some aspects of online business, but to my surprise, I found that many key points in this course can be related to our actual study and life. This is simply wonderful! Now, please follow my lead and I will share with you some of my observations and experiences about small things in life after learning this course. Regarding Topic 1: Understanding of Key Concepts in Digital Business Introduction——The Digital transformation of ZUS This Monday, when I was at ZUS Coffee and was about to place an order at the ordering counter, I accidentally discovered that they have their own app. It enables a fully online ordering system and even offers brand-related merchandise for sale, such as disposable plastic cups and insulated cups. They also regularly send out coupons, and the accumulated online ordering amount can be exchanged for corresponding value vouchers. Cu...