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EPPM1013 Digital Business Week 7: Course Summary

The seven-week course is coming to an end. This digital marketing course has been an eye-opener. The course on Digital Marketing has enabled me to systematically master the core strategies of SEO, social media, content marketing and data analysis. During the learning process, I have learned how to make data-driven decisions, accurately target the intended audience, and efficiently optimize marketing activities. The practical cases in the course (such as building websites and creating analysis reports, etc.) deepened my understanding of the theories presented in the courseware and also made me realize the importance of agility and innovation. Digital marketing is not merely a combination of tools; it is also an art of establishing deep connections with users. In the future, I look forward to applying this knowledge to practice and continuously exploring this rapidly changing field. Definitely a game-changer for my professional growth! Thank you all for your help in my study of this co...
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EPPM1013 Digital Business Week 6 Topic12: Ethics and Security in Digital Business

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Regarding Topic12: Ethics and Security in Digital Business: The Use of Google Chrome Learning Content: I have been studying in Malaysia for a full year. Recently, I found that although the Google browser we students often use has a very simple interface, provides a lot of reference materials and literature, and is very convenient to use, it also faces some small problems. That is, when installing new apps, we often have to carefully read the cookie authorization request, and are often troubled by the "difficult to unsubscribe" interface design. Business Application : These daily experiences directly reflect the strengths and weaknesses of an enterprise's data ethics and security practices. Digital security is based on the CIA triad, namely confidentiality (preventing data leakage), integrity (preventing tampering), and availability (ensuring service reliability). Core ethical issues include: data privacy (complying with GDPR/CCPA and practicing the "privacy by de...
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EPPM1013 Digital Business Week 6 Topic11: Digital Business Transformation and Growth Hacking

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Regarding Topic 11: Digital Business Transformation and Growth Hacking —— Didi Chuxing's Invite-a-Friend Feature Learning Content: As my course is coming to an end and I'm about to return home, there are many convenient and cost-effective ride-hailing apps in China. This time, I chose to download Didi Chuxing, which I don't use very often. Interestingly, after successfully registering, I found that inviting other friends to register on the Didi Chuxing homepage would give both me and my friends ride-hailing coupons. This mechanism made me feel that the cost of taking a ride-hailing service has been further reduced. Business Application : This is precisely the referral reward mechanism in Topic 11, which falls under the "Referral" stage of the AARRR growth model. It achieves low-cost customer acquisition through user self-propagation. Digital transformation is not only about technological upgrades but also a systematic reconstruction of business processes, or...
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EPPM1013 Digital Business Week 5 Topic10: Understand the Importance of Customer Experience

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Regarding Topic10: Understand the Importance of Customer Experience —— Genting Theme Park A Gameplay Experience Learning Content: More than learning and friends to discuss to Genting Skyworlds Theme Park to play. We downloaded the APP of Genting Skyworlds Theme Park in advance and found that you can reserve up to three projects you want to play at one time. After the reservation cooldown period is over, you can still reserve the next round. We think this mode is very convenient. When we reached the foot of the mountain, we first took the cable car to the theme park, which is the summit, and then started the activities we had reserved in advance. Reserving your favorite projects in advance can really save a lot of time. We went to the Ice Age Park and Rio Adventure Park, which we were most interested in. The buildings here are very beautiful. Some interesting designs during the queue, such as trailers and interactive installations, made me feel that the waiting time was also shortened, ...
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EPPM1013 Digital Business Week 5 Topic9: Customer Relationship Marketing

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Regarding Topic 9: Customer Relationship Marketing——Personalized Recommendations on Taobao Learning Content: As the end of the semester approaches, I tend to have a strong urge to engage in retaliatory consumption when under pressure. Therefore, before returning to Malaysia, I always browse Taobao to purchase clothes and accessories that I want to wear or bring back. This time, as usual, I started browsing Taobao and found that the personalized recommendation section was mostly filled with clothes, sets, and accessories that I liked or other items I wanted to buy. Even my favorite clothing brands have launched an omni-channel experience on Taobao, integrating online and offline. The "Guess I Like" section was also mostly filled with clothing types that I or my friends had mentioned or that I wanted to browse. Business Application: In fact, the process of data collection → customer segmentation → personalized communication → analysis → optimization is related to the co...
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EPPM1013 Digital Business Week 4 Topic8: Ethical Issues in Digital Marketing

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Regarding Topic 8: Ethical Issues in Digital Marketing —— QR Code Payments at the Mamak stall R&B Learning Content: This week, I noticed that the Mamak stall R&B downstairs in my neighborhood now supports eWallet scan payments such as Touch 'n Go and Alipay. As far as I know, they usually only accept cash or credit cards like Visa. This is quite new. The store clerk told us that the elderly customers in the community are not yet accustomed to the change from paying in large amounts of cash to completing payments by scanning codes. However, young people really like its convenience and speed. Now, when going out for a meal, all you need is a mobile phone. If you bring a wallet, it will increase the risk of loss. It is evident that digital payments can bridge the generational gap. Business Application: This payment business model aligns with the trend of promoting a cashless society as outlined in Malaysia's Digital Economy Blueprint. However, the ethical issues invol...
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EPPM1013 Digital Business Week 4 Topic7: Emerging Trends and Technologies

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Regarding Topic7: Emerging Trends and Technologies —— AR Dressing Rooms in Traditional Malay Clothing Stores Learning Content: When I visited Malacca, I went to a century-old traditional Malay clothing store. They introduced AR virtual fitting technology. I found this way of trying on clothes particularly novel. Although customers didn't actually try on the clothes, it could still reproduce about 80% of the effect. Customers could "try on" various colors and styles of Baju Kurung through the in-store tablet, saving the time of changing clothes and making it easier for them to make a purchase decision.                                                 However, in fact, the AR fitting technology is not yet realistic enough in reproducing the luster and drape of traditional fabric. When customers try on clothes, they can only roughly see the color and whether it suits them...
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