EPPM1013 Digital Business Week 7: Course Summary

The seven-week course is coming to an end. This digital marketing course has been an eye-opener. The course on Digital Marketing has enabled me to systematically master the core strategies of SEO, social media, content marketing and data analysis. During the learning process, I have learned how to make data-driven decisions, accurately target the intended audience, and efficiently optimize marketing activities. The practical cases in the course (such as building websites and creating analysis reports, etc.) deepened my understanding of the theories presented in the courseware and also made me realize the importance of agility and innovation. Digital marketing is not merely a combination of tools; it is also an art of establishing deep connections with users.

In the future, I look forward to applying this knowledge to practice and continuously exploring this rapidly changing field. Definitely a game-changer for my professional growth! Thank you all for your help in my study of this course, thank Dr.Masrina Nadia Mohd Salleh, and thank you to my dear members of Group 6!

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