EPPM1013 Digital Business Week 6 Topic11: Digital Business Transformation and Growth Hacking

Regarding Topic 11: Digital Business Transformation and Growth Hacking——Didi Chuxing's Invite-a-Friend Feature

Learning Content: As my course is coming to an end and I'm about to return home, there are many convenient and cost-effective ride-hailing apps in China. This time, I chose to download Didi Chuxing, which I don't use very often. Interestingly, after successfully registering, I found that inviting other friends to register on the Didi Chuxing homepage would give both me and my friends ride-hailing coupons. This mechanism made me feel that the cost of taking a ride-hailing service has been further reduced.



Business Application: This is precisely the referral reward mechanism in Topic 11, which falls under the "Referral" stage of the AARRR growth model. It achieves low-cost customer acquisition through user self-propagation. Digital transformation is not only about technological upgrades but also a systematic reconstruction of business processes, organizational culture, and user experience, driven by cloud computing, AI, and data technologies to create new business models. Growth hacking is fundamentally different from traditional marketing: it emphasizes data-driven approaches, centers on the product, and conducts rapid and low-cost experiments through cross-functional teams, rather than relying on intuition, high budgets, long cycles, and departmental silos. Its core framework - the AARRR pirate metrics - spans the entire user lifecycle: acquisition, activation, retention, revenue, and referral; the growth process follows a closed-loop iteration of "goal setting - idea generation - priority ranking (ICE scoring) - test validation - scalable expansion."

However, growth must adhere to ethical boundaries: it should avoid "dark patterns" that mislead users, strictly protect data privacy, and focus on sustainable value growth rather than vanity metrics.



评论

发表评论

此博客中的热门博文

EPPM1013 Digital Business Week 1 Topic 1:Understanding and Application of The Concepts of Digital Business Introduction

图片
Hello everyone, this week I will start learning digital business. At first, I thought this course would only briefly introduce some aspects of online business, but to my surprise, I found that many key points in this course can be related to our actual study and life. This is simply wonderful! Now, please follow my lead and I will share with you some of my observations and experiences about small things in life after learning this course. Regarding Topic 1: Understanding of Key Concepts in Digital Business Introduction——The Digital transformation of ZUS This Monday, when I was at ZUS Coffee and was about to place an order at the ordering counter, I accidentally discovered that they have their own app. It enables a fully online ordering system and even offers brand-related merchandise for sale, such as disposable plastic cups and insulated cups. They also regularly send out coupons, and the accumulated online ordering amount can be exchanged for corresponding value vouchers. Cu...
阅读全文

EPPM1013 Digital Business Week 7: Course Summary

The seven-week course is coming to an end. This digital marketing course has been an eye-opener. The course on Digital Marketing has enabled me to systematically master the core strategies of SEO, social media, content marketing and data analysis. During the learning process, I have learned how to make data-driven decisions, accurately target the intended audience, and efficiently optimize marketing activities. The practical cases in the course (such as building websites and creating analysis reports, etc.) deepened my understanding of the theories presented in the courseware and also made me realize the importance of agility and innovation. Digital marketing is not merely a combination of tools; it is also an art of establishing deep connections with users. In the future, I look forward to applying this knowledge to practice and continuously exploring this rapidly changing field. Definitely a game-changer for my professional growth! Thank you all for your help in my study of this co...
阅读全文

EPPM1013 Digital Business Week 6 Topic12: Ethics and Security in Digital Business

图片
Regarding Topic12: Ethics and Security in Digital Business: The Use of Google Chrome Learning Content: I have been studying in Malaysia for a full year. Recently, I found that although the Google browser we students often use has a very simple interface, provides a lot of reference materials and literature, and is very convenient to use, it also faces some small problems. That is, when installing new apps, we often have to carefully read the cookie authorization request, and are often troubled by the "difficult to unsubscribe" interface design. Business Application : These daily experiences directly reflect the strengths and weaknesses of an enterprise's data ethics and security practices. Digital security is based on the CIA triad, namely confidentiality (preventing data leakage), integrity (preventing tampering), and availability (ensuring service reliability). Core ethical issues include: data privacy (complying with GDPR/CCPA and practicing the "privacy by de...
阅读全文