EPPM1013 Digital Business Week 4 Topic8: Ethical Issues in Digital Marketing

Regarding Topic 8: Ethical Issues in Digital Marketing——QR Code Payments at the Mamak stall R&B

Learning Content: This week, I noticed that the Mamak stall R&B downstairs in my neighborhood now supports eWallet scan payments such as Touch 'n Go and Alipay. As far as I know, they usually only accept cash or credit cards like Visa. This is quite new. The store clerk told us that the elderly customers in the community are not yet accustomed to the change from paying in large amounts of cash to completing payments by scanning codes. However, young people really like its convenience and speed. Now, when going out for a meal, all you need is a mobile phone. If you bring a wallet, it will increase the risk of loss. It is evident that digital payments can bridge the generational gap.



Business Application: This payment business model aligns with the trend of promoting a cashless society as outlined in Malaysia's Digital Economy Blueprint. However, the ethical issues involved are related to the ethical issues in digital marketing mentioned in Topic 8.

In fact, in China, QR code payments are very common ways. Only after I came to Malaysia did I realize that QR code payments are not as widespread here. Many street vendors still only accept cash or credit cards like Visa. But now that I have personally experienced QR code payments here, it is incredibly convenient, and it feels no different from back in China. Although it involves personal data privacy, as long as it is handled properly, the convenience and happiness it brings far outweigh the potential security risks.


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